Leica Camera AG presents new design versions of the Leica APO-Summicron-M 50 mm F2 ASPH., Leica Summaron-M 28 mm F5.6 and Leica Summilux- M 28 mm F1.4 ASPH. lenses for the Leica M-System. The special series of the three lenses are distinguished by unique design highlights and are being offered in a limited number of examples. The performance and technical specifications of the lenses are otherwise identical to those of the serial production products.
The new series of lenses includes a black chrome version of the APO-Summicron-M 50 mm F2 ASPH. standard lens. In comparison to the serial production lens, this design alternative features a characteristically scalloped focusing ring that recalls the appearance of the Summicron 50 mm F2 (II) from 1956. The components of the barrel of this special series are machined from brass. The engravings for the focal length and the distances in feet are picked out in red. The lens is supplied complete with a classic, round brass lens hood engraved with ‘Made in Germany’ and a lens cap turned from solid brass. The edition of the lens in this design version is strictly limited to 700 examples. The APO-Summicron-M 50 mm F2 ASPH. in black chrome is available from 21 February.
The second special series presents a version of the Leica Summaron-M 28 mm F5.6 in matt black paint finish, a lens from the classic line-up of Leica M-Lenses. The Summaron-M is modelled on a screw mount lens produced at the Leitz factory in Wetzlar from 1955 to 1963. With a length of less than 2 centimetres, this extremely compact wide-angle lens is the smallest lens of the M-System lens portfolio. The special paint used for this special series is particularly resistant to wear and lends the lens an appearance almost identical to that of the classic black chrome finishes.
A further feature of the new lens is the engraving of the aperture scale visible from the front, with numbers now picked out in red. This edition of the Leica Summaron-M 28 mm F5.6 in matt black paint is limited to 500 examples for the global market. The lenses will be on sale from 28 February.
The third design option, the Summilux-M 28 mm F1.4 ASPH. in a silver anodised version, offers owners of Leica M-Cameras in silver a further high-performance lens that matches the finish of their cameras. This fast wide-angle lens is an ideal companion for reportage photography and delivers impressive imaging performance in all lighting situations. The lens with the alternative finish will be on sale from 28 February in a limited edition of 300 examples.
Atomos is delighted to announce that as soon as it ships, the new Panasonic LUMIX S1 full-frame mirrorless camera will immediately be able to record 4k (3840×2160) 10-bit 422 HDR footage to the Atomos Ninja V and Inferno monitor/recorders. Recording over HDMI to one of these Atomos recorders will allow recording direct to Apple ProRes or Avid DNx codecs at up to 4kp30 in the HLG HDR format. HDR metadata passed over HDMI from the Panasonic LUMIX S1 to the Ninja V or Inferno allows the HLG signal to be correctly displayed, giving the users an instant and accurate HDR image they can expose and trust. The metadata triggers auto-setup of the Atomos recorders, and the same data is written into the ProRes or DNx file for instant playout to compatible HDR televisions and monitors, or upload to YouTube.
Panasonic will also add 10-bit 422 HDMI output in V-Log gamma via a paid firmware update to the camera in the future. This version of the gamma curve will be the full V-Log, rather than the V-Log L variant found on the GH5 and GH5S. Atomos will record this and are working with Panasonic to fully support the additional options that the upcoming firmware will bring.
The Panasonic LUMIX S1 is the latest in a growing number of large sensor mirrorless cameras to support 4k 10-bit 422 recording via HDMI. The increased image quality brings greater flexibility in post-production for better HDR or SDR images. Stepping up to 10-bit offers greater accuracy with billions of color combinations. This is massively beneficial when utilising computer processing for finishing. Typically, users will see smoother color gradients, eliminating the commonly seen banding in areas with gradual tone change such as blue skies. Recording to an Atomos recorder perfectly preserves this information in the ultimate way possible, combining Panasonic and Atomos technology.
The Panasonic LUMIX S1 has an ergonomic body design that is perfectly partnered with the 5″ Atomos Ninja V HDR monitor/recorder. The Ninja V weighs 360g and sits perfectly on top of the camera. When the two are used together they balance well in the hand, forming an easy to operate camera setup that rivals some traditional cinema cameras.
High bright 1000nit or 1500nit monitoring
Seeing the built-in screen of all mirrorless cameras is difficult in bright conditions. The Ninja V screen has 1000nit of brightness when in SDR mode, allowing it to be used effectively, even when outside. The Ninja Inferno and Shogun Inferno each offer an incredible 1500nit brightness and are well suited to productions where a larger 7” screen is required.
Why external recording makes sense
External recording via HDMI from mirrorless cameras is perfect for users wanting to get the best possible image quality from cameras like the Panasonic LUMIX S1. Until this year users needed to invest in a high-end cinema camera costing ten of thousands of dollars to get a larger than Super35 sized sensor that offered 4K 10-bit 422 recording. Now, with the advent of cameras like the LUMIX S1 combined with the Ninja V, users can have access to just that but at amazing price points – in this case less than $2500 US MSRP for the LUMIX S1 body and $695 MSRP for the Ninja V.
In addition, by moving recording to an external Atomos recorder like the Ninja V, mirrorless cameras are freed of many of their key video limitations. Record time limits are lifted and easy-to-edit Apple ProRes or Avid DNx codecs recorded, instead of harder to edit H.264 or H.265. When recording video with the Panasonic LUMIX S1 and Ninja V you can shoot to the new generation of Atomos AtomX SSDmini drives or Atomos Master Caddy II drives. These are developed with leading brands and offer high speed and high reliability in a compact metal chassis at a highly affordable cost per GB.
Newark, NJ (February 1, 2019) – After the development announcement at Photokina 2018, Panasonic is now proud to introduce the full specifications of its long-awaited first full-frame Digital Single Lens Mirrorless cameras, the LUMIX S1R and S1, with a 35mm full-frame CMOS sensor. The new cameras are based on the L-Mount standard, which boasts a well-balanced, large inner diameter and compact dimensions for a flange focus to realize optimum size and performance as a mirrorless camera system.
The LUMIX S Series aims for unprecedented image quality with high resolution, rich gradation and superior color reproduction. A high-speed, high-precision AF system based on advanced control technology over the lens, the sensor, and the new Venus Engine enable the user to capture the target in sharp focus without fail. The LUMIX S Series also boasts industry-leading video recording performance (4K 60p/50p*1), intuitive control, a rugged design for heavy field use, durability, and expandability.
The LUMIX S1R integrates a 47.3-megapixel full-frame CMOS sensor (36mm x 24mm), which gives it the industry’s highest level of resolution in the full-frame mirrorless cameras*2, to pursue the ultimate power of expression. In addition to the precise reproduction capability in detail, this sensor achieves a high S/N ratio by taking advantage of its high light-condensing efficiency despite the large number of pixels. The LUMIX S1R features a High Resolution mode for the first time as a mirrorless full-frame camera to enable 187-megapixel ultra-high precision photo shooting.
The LUMIX S1 comes with a 24.2-megapixel full-frame CMOS sensor (35.6mm x 23.8mm) that provides a wide dynamic range and excellent performance at high sensitivity in addition to a natural yet sharp image description thanks to sufficient light condensation per pixel. The LUMIX S1 supports professional use in videography by taking advantage of the stunning expression performance that a full-frame camera can offer. It records smooth 4K 60p video and enables full-pixel readout of signals in 4K 30p/25p*1 to save truly beautiful footage. Furthermore, the LUMIX S1 will comply with 4:2:2 10-bit 4K 30p/25p*1 internal video recording and 4K 60p HDMI output as well as V-Log, with a software upgrade key (to be sold separately) following soon in 2019.
Panasonic’s advanced Contrast AF system with DFD technology has evolved through the development of numerous mirrorless cameras to make the AF system of the LUMIX S1R/S1 even more practical. It achieves not only the industry’s fastest level of focusing speed but also a tracking performance that is made possible by the adoption of advanced AI technology that accurately recognizes moving target subjects. The LUMIX S1R/S1 incorporates a Body I.S. (Image Stabilizer) to effectively compensate for the hand-shake movement. Combining the Body I.S.(5-axis) and the O.I.S. (Optical Image Stabilizer, 2-axis) in the LUMIX S Series lenses, the Dual I.S. 2*3boasts even more powerful compensates for virtually any types of blur. Equipped with a high-resolution Real View Finder, triaxial tilt rear monitor and high performance shutter unit with high durability, the rugged design LUMIX S1R/S1 provides the professional photographers with high reliability.
Drawing on the vast expertise of the L-Mount Alliance with Leica Camera and Sigma, various interchangeable lenses are available for the LUMIX S Series. On the other hand, the LUMIX PRO service*4 has also launched to support professional work globally.
As a pioneer of the Digital Single Lens Mirrorless camera, Panasonic has pursued innovations in technology under the vision of “Changing Photography.” Crystallizing all these digital and optical technologies, Panasonic is committed to introducing an unparalleled full-frame camera system without compromise for professional photographers and videographers.
*1 PAL area only
*2 As a Digital Single Lens Mirrorless Camera, as of February 1, 2019.
*3 5-Axis Dual I.S.2 can be used with the lens S-R24105 and S-R70200 as of February 1, 2019.
*4 Service is not available in some countries.
1． High picture quality made possible by the first LUMIX full-frame mirrorless camera Unprecedented picture quality and high descriptive performance LUMIX S1R
The LUMIX S1R incorporates a new 47.3-megapixel CMOS sensor without LPF (Low Pass Filter) to realize high resolution and descriptive performance. This sensor adopts an aspherical lens for the on-chip micro lens to enhance light condensation. Together with the optimum design to concentrate more incoming light onto the photodiode, it achieves both high resolution and highly efficient light condensation performance. This results in the realization of the industry’s highest level of 47.3-megapixel resolution* in the full-frame mirrorless cameras at high S/N ratio and maximum ISO 25600 high sensitivity. The large amount of digital signals is processed by the new high-speed, high-performance image processor Venus Engine to render images with breathtaking description in both photo and video.
* As a Digital Single Lens Mirrorless Camera, as of February 1, 2019.
High image quality, high sensitivity performance LUMIX S1
The LUMIX S1 employs a 24.2-megapixel CMOS sensor. The new Venus Engine, which is exclusively tuned for the full-frame camera, and its Multipixel Luminance Generation and Intelligent Detail Processing realize natural, high-resolution expression while suppressing color moiré. Three-dimensional color control improves the color reproduction of both bright and shadow areas. This results in natural, true-to-life images from low to high sensitivity. Taking advantage of sufficient light condensation, the LUMIX S1 boasts a wide dynamic range and reproduces sharp images with exceptional clarity. Noise is minimized even when shot at maximum ISO 51200 high sensitivity. It is an ideal camera to use especially in low-light situations.
An AR coating applied on the sensor of both LUMIX S1R/S1 minimizes ghost and flare even in backlighting. In combination with the high-quality LUMIX S Series lenses based on the L-Mount, this further enhances the potential of the camera.
Plus, the LUMIX S1R/S1 integrates the Body I.S. (Image Stabilizer) for powerful handshake correction. Panasonic developed an algorithm that precisely calculates shake information acquired not only from a gyrosensor, but also from the image sensor and accelerometer sensor. This enables more accurate shake detection and compensation, making it possible to use a 5.5-stop slower shutter speed*1. Combining the Body I.S. (5-axis) in the camera and the O.I.S. (Optical Image Stabilizer, 2-axis) in the LUMIX S Series lens, the 5-axis Dual I.S. 2 compensates for larger movements that were conventionally uncontrollable. Maximizing both O.I.S and B.I.S. is highly beneficial in telephoto shots and in adverse situations, such as in low-light or with one-handed shooting with a 6-stop slower shutter speed*2. The 5-axis Dual I.S. 2 works for both photo and video recording, including 4K. The Body I.S. compensates for camera movement even when other L-Mount lenses without O.I.S. are used.
Taking full advantage of its high-resolution sensor, the LUMIX S1R/S1 provides a High Resolution mode that faithfully reproduces precise details to be saved as beautiful, highly realistic RAW images. Eight consecutive images are automatically shot while shifting the sensor using the Body I.S. (Image Stabilizer) mechanism and synthesized into a 187-megapixel equivalent (16,736 x 11,168-pixel) image for LUMIX S1R and 96-megapixel equivalent (12,000 x 8,000-pixel) image for LUMIX S1 by the new Venus Engine, which boasts high-speed signal processing. This mode is suitable for taking natural landscapes or fine arts with delicate details. This magnificently high resolution photo is ideal for landscape photography of stationary subjects using a tripod. However, it can also be used in situations where moving subjects are included in the scene, by switching the sub mode.
The HLG*3 Photo mode is a whole new style of photo expression that Panasonic proposes. It provides a wider dynamic range to reproduce light and shadow with more natural contrast. The HLG Photos can also be produced as an HSP file*4 with compressed high-brightness signals in stunning 8K resolution (7,680 x 4,320 in 16:9, with LUMIX S1R) or its full resolution (5,888 x 3,312, in 16:9, with LUMIX S1) in addition to JPEG/RAW files. It excels in the expression of lights, such as sparkling starlight or glaring sunlight. The user can playback these vibrant images on the latest Panasonic HLG-compliant 4KTV via HDMI cable connection or other HLG-compliant devices. It is also ideal for photo presentations by photographers.
The high-precision shutter unit offers the highest shutter speed at a maximum 1/8000 second to capture spur-of-the-moment, fast moving subjects and to use a high-speed lens with a fully open aperture even outdoors for impressive defocusing. The external flash can be synchronized with the industry’s fastest shutter speed of a maximum 1/320 second.*5*6
*1 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=50mm, when S-X50 is used.]
*2 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=200mm, when S-R70200 is used.]
*3 “HLG (Hybrid Log Gamma)” is an international standard (ITU-R BT.2100) HDR format.
*4 “HSP” is an HDR picture format using HLG format video technology.
*5 The guide number decreases when the shutter speed is set to 1/320 of a second.
*6 As a Digital Single Lens Mirrorless Camera, as of February 1, 2019.
2. High-speed, high-precision AF system LUMIX S1R LUMIX S1
Panasonic has achieved a high-speed AF with its advanced control technology over the major devices – lens, sensor and imaging engine. The lens and sensor communicate at a maximum 480 fps. Combining the Contrast AF with DFD technology, the LUMIX S1R/S1 realizes an ultra-high-speed, high-precision AF of approximately 0.08 sec*1. The LUMIX S1R/S1 also boasts high speed burst shooting at 9 fps (AFS) or 6 fps (AFC). With its high subject tracking performance, the LUMIX S1R/S1 never loses the target subject. As a camera that excels in low-light shooting, the LUMIX S1R/S1 boasts -6EV*2 luminance detection performance with Low Light AF thanks to the higher sensitivity and optimized tuning of the sensor. The face/eye detection technology makes it possible to capture people in crisp focus, the Eye AF even detects the pupil of the eye and precisely focuses on it for impressive portrait shooting. The LUMIX S1R/S1 also incorporates advanced AI technology that detects specific subjects – humans and fast-moving animals, including dogs, cats and birds. The camera keeps tracking these subjects even when they turn their back to the camera.
For more continuous burst shooting, 6K PHOTO*3 makes it possible to capture unmissable moments at 30 fps by extracting the frame with the best timing out of a 6K burst file (in 4:3 or 3:2 aspect ratio) to save as an approximate 18-megapixel equivalent high resolution photo. The 4K PHOTO enables 60-fps high-speed captures in approximate 8-megapixel equivalent resolution. In 6K PHOTO /4K PHOTO, three exclusive modes can be chosen from depending on the situation; 6K Burst/4K Burst, 6K Burst (Start/Stop)/4K Burst (Start/Stop) and 6K Pre-burst/4K Pre-burst. Users can choose the most suitable burst shooting mode in addition to the regular consecutive shooting mode in full resolution depending on the situation.
*1 11EV, at wide-end with S-R24105 (CIPA) in LVF120 fps setting.
*2 At ISO100, F1.4, AFS
*3 6K PHOTO’ is a high speed burst shooting function that cuts a still image out of a 4:3 or 3:2 video footage with approx.18-megapixel (approx. 6000 x 3000 effective pixel count) that the 6K image manages.
3. Operability from ingenuity for intuitive control LUMIX S1R LUMIX S1
The LVF (Live View Finder) is the key factor for completing the ultra-high-speed response of the camera. The LUMIX S1R/S1 has the largest level of Real View Finder which boasts the world’s highest 5,760k-dot resolution.* The 0.78x magnification ratio can be switched to 0.7x or 0.74x according to the shooting situation. Adoption of a high-speed, high-precision OLED (Organic Light-Emitting Diode) for the LVF achieves smooth display at 60 fps/120 fps (switchable) and high-speed response with minimum time lag of less than 0.005 sec as well as 10,000:1 high contrast for exceptional visibility. With minimum distortion and high optical performance, this Real View Finder provides a natural view as seen with the naked eye. It is always sharp and clear from the center all the way to the corners.
The 2,100K-dot high resolution monitor in 3:2 aspect ratio has adopted a triaxial tilt moving element to secure both durability and operational ease. It also has a touch control system. Live View Boost is another practical feature that makes it possible to check the composition even in total darkness by boosting the sensitivity just for live view. It also incorporates a night mode that provides mild backlighting. It lets the user watch the subject comfortably even after viewing the monitor in a dark situation for a long time. The LUMIX S1R/S1 includes a largest-in-class Status LCD on the top, allowing users to check the settings at a glance.
To make the camera just like a part of the photographer’s body, the LUMIX S1R/S1 provides a firm grip, making it easy to hold for long periods. The control buttons and dials are located based on an ergonomic study to enable the user to concentrate on shooting. The adoption of an 8-directional joystick and refined UI (User Interface) also supports quick operation during shooting. In addition, illuminated buttons can be of help in low-light situations. An operation lock lever prevents unintentional operation, and the user can choose which operation to lock.
* As a Digital Single Lens Mirrorless Camera, as of February 1, 2019.
4. Rugged design, reliability and expandability LUMIX S1R LUMIX S1
To be tough enough to withstand heavy field use, the main structure is composed of a magnesium alloy full die-cast front/rear frame. Robust construction and a sealing for every joint, dial, and button make the LUMIX S1R/S1 not only splash resistant* and dust resistant,* but also freeze resistant down to -10 degrees Centigrade. The shutter unit is also durable for approximately 400,000 cycles.
The LUMIX S1R/S1 is equipped with a double memory card slot compatible with SD (UHS-II) or XQD memory cards for high-speed, high-capacity continuous data recording. Users can flexibly choose the recording method from Relay Recording, Backup Recording or Allocation Recording using the double slots. It will also be compatible with CFexpress in the near future. The 7.4-V 3,050 mAh high-capacity battery can be quickly charged via USB PD (USB Power Delivery) using the bundled USB3.1 Type-C cable. And it also realizes high-speed data transfer.
A variety of new accessories are available for the LUMIX S1R/S1, including Remote Shutter (DMW-RS2), Eyecup (DMW-EC6), Battery Grip (DMW-BGS1) and Battery Charger (DMW-BTC14). The Battery Charger also complies with USB PD and enables quick power charging in approximately 2 hours. The camera can be used while charging via this adaptor. The conventional External Flash (DMW-FL580L / FL360L / FL200L) can also be mounted on the LUMIX S Series cameras.
*Dust and Splash Resistant does not guarantee that damage will not occur if this camera is subjected to direct contact with dust and water.
5．Outstanding video recording performance in a full-frame camera 4K 60p video recording for more creative freedom LUMIX S1R The LUMIX S1R is a camera designed and developed to boast exceptional performance in photography, yet is capable of 4K 60p video recording.*2 To elevate the video expression even more, a variety of effects are available for video recording.
Exceptional video recording performance for professional videographers LUMIX S1
The LUMIX S1 features outstanding video performance for professional videography with 4K 60p recording. It realizes a crop factor of 1.0x in 4K 30p/25p*1/24p, which means that the user can record video in the original viewing angle of the lens. There is no recording time limit*3 for both 4K 30p/25p*1/24p and Full-HD video. Notably, the CMOS Sensor with high sensitivity on the LUMIX S1 achieves full-pixel readout for an excellent S/N ratio. The HDR (High Dynamic Range) video recording is available, which reproduces both the bright parts and dark parts of an image, making it look just like human eyes see it. The camera records video with a designated gamma curve compatible with ITU-R BT.2100, and you can now choose Hybrid Log Gamma (HLG) in Photo Style. The LUMIX S1 further expands its potential with a firmware update including 4:2:2 10-bit 4K 30p internal video recording and 4K 60p/50p HDMI output as well as V-Log, with a Software Upgrade Key (to be sold separately) following soon in 2019.
As a camera from Panasonic that has been overstepping the limit of video performance in digital cameras, a host of functions are available on the LUMIX S1R/S1. The High Speed Video lets users record slow motion video in 4K (maximum 60 fps and FHD (maximum 180 fps).
For the terminal, an HDMI Type A is provided. Plus, a cable lock holder for the HDMI cable is included in the LUMIX S1R/S1 to prevent unplugging trouble on location. LINE input is also supported by a 3.5-mm microphone jack. This makes it possible to input sounds from an external audio device, for more efficient video production. A 3.5-mm headphone jack is also available. In addition, it complies with the Microphone Adaptor DMW-XLR1 (sold separately), which is a plug-in type adaptor for an XLR microphone to record high-quality stereo sound. It is ideal for lip-sync recording. Dedicated switches allow direct, quick control. MIC, LINE and CONDENSER MICROPHONES are switchable.
*1 PAL area only.
*2 Maximum 15 minutes in 4K60p and unlimited recording time in Full HD until the SD Memory Card becomes full or the battery runs out.
*3 Maximum 29 minutes 59 seconds in 4K60p until the SD Memory Card becomes full or the battery runs out.
– When the ambient temperature is high or continuous recording is performed, the camera may stop the recording to protect itself. Wait until the camera cools down (*2*3).
6. Other Features LUMIX S1R LUMIX S1
- Photo Style Featuring a New Flat Mode
To shorten post-processing work, JPEG photos can be adjusted precisely according to the photographer’s intention. The LUMIX S1R/S1 also provides a Flat mode that features a plain finish with less contrast and saturation for versatile use.
- Variable Aspect Ratios With New 65:24 and 2:1
In addition to the standard 3:2, 4:3, 16:9 and 1:1, 65:24 (Film Panorama) and 2:1 (6 x 12 cm) aspect ratios are available for photo shooting.
- I.S. Status Scope
The user can consciously remove the cause of shake by checking a pointer that indicates the camera’s shaking condition. It is available while the viewfinder or rear monitor blacks out even during a long-time exposure.
- Flicker Decrease
When the flickering of a fluorescent light is detected, the camera indicates it and releases the shutter when its effect is the least to suppress the discontinuity of exposure or color across a sequence of photos.
*Not available in 6K PHOTO, 4K PHOTO and Post Focus.
- Highlight Weighted Light Metering Mode
The Highlight Weighted Light Metering Mode meters light with the priority on highlighted parts, to prevent it from washing out.
- New AWBw Auto White Balance Mode
In Auto White Balance, a new AWBw that retains a reddish tint is available in addition to conventional AWB (standard) and AWBc (bluish tint). AWBw reproduces healthy, rosy skin color even under fluorescent light.
- Bluetooth 4.2 and Wi-Fi 5GHz (IEEE802.11ac)* / 2.4GHz (IEEE802.11b/g/n)
Compatibility with Bluetooth 4.2 (called BLE: Bluetooth Low Energy) enables constant connection with a smartphone/tablet with minimum power consumption. The settings of a LUMIX S1R/S1 camera can also be copied and transmitted wirelessly to other S1R/S1 cameras when using multiple S1R/S1 cameras*1. Also, Wi-Fi 5GHz (IEEE802.11ac)*2 is effective in addition to 2.4GHz (IEEE802.11b/g/n.) This provides even secure and stable connection not only with a smartphone/tablet but also with other devices on location for smooth remote control. Transmission speed of photo/video data is also increased up by using the 5GHz-band*2.
*1 The Settings of LUMIX S1R can be copied to S1R only and the settings of LUMIX S1 can be copied to S1 only.
*2 5GHz Wi-Fi is not available in some countries.
- Lumix Tether
This software enables tethered shooting via USB. Users can control the camera by connecting it to a PC via USB. It lets you view the image on a large PC screen while shooting, which is helpful in commercial photoshoots of portraits, products and more, where continuous confirmation is required. You can use [6K PHOTO] [4K PHOTO] and start and stop video recording with tethered shooting. It is also possible to choose the folder to save the image files in the PC.
- Lumix Sync
Lumix Sync is a new application for iOS/Android devices, which enables photo transmission to a smartphone or tablet via easy wireless connection. It also allows remote control of the camera using a smartphone or tablet.
- Leica is a registered trademark of Leica Microsystems IR GmbH.
- L-Mount is a trademark or registered trademark of Leica Camera AG.
- Android and Google Play are trademarks or registered trademarks of Google Inc.
- IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.
- XQD is a trademark of Sony Corporation.
- All other company and product names are trademarks of their respective corporations.
- Some accessories are not available in some countries.
- The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
- Design and specifications are subject to change without notice.
Sony will be upgrading the capabilities of its next-generation motion picture camera system, VENICE, by introducing High Frame Rate (HFR) shooting, advanced remote-control functionalities and Cooke/i3 and Zeiss extended metadata support, as part of its latest firmware update. Following the recent release of VENICE’s firmware Version 3.0 and the upcoming launch of its Extension System (CBK-3610XS), which was developed in collaboration with James Cameron’s Lightstorm Entertainment and is currently being used to shoot the AVATAR sequels, the latest upgrade will offer filmmakers even greater creative freedom, flexibility and choice.
The new optional High Frame Rate license allows VENICE to shoot at speeds of up to 120fps at 4K 2.39:1, and 60fps at 6K 3:2 as well as up to 110fps at 4K 17:9 and 75fps at 4K 4:3 with anamorphic lenses. The new additional frame rates are particularly well-suited for drama, movie and commercial productions in 4K and 6K, as well as productions at 50/60p in 6K and VR productions using large viewing angle of 6K 3:2 in 60p.
All High Frame Rates support X-OCN recording including X-OCN XT* implemented from Ver.3.0 and High Frame Rate up to 60fps support XAVC 4K and ProRes recording.
“At Sony, we pride ourselves on working closely with our customers and partners to create solutions that enable modern filmmakers to bring their vision to reality just the way they intend to. In fact, High Frame Rate shooting was a feature that was frequently requested by our customers. We listened to their feedback and are excited to now offer this feature to all new and existing VENICE users,” explained Theresa Alesso, Vice President and Head of CineAlta for Sony Electronics. “Last year at Cine Gear Expo, we announced that Version 4.0 will include 120fps in 2K. However, we are excited to announce today that, as a result of the hard work of our engineering team, Version 4.0 will now include 120fps in 4K. With firmware Version 4.0, our state-of-the-art VENICE will become even more powerful, fortifying its position as the go-to solution for cinematographers who want to create stunning imagery and capture emotion in every frame.”Additionally, Version 4.0 of the VENICE firmware will introduce:
- 700 Protocol – A control protocol developed by Sony to connect VENICE to a remote-control unit (RM-B750 or RM-B170) and an RCP-1500 series remote control panel, giving filmmakers greater flexibility in bringing their visions to life. Further expanding on the camera’s existing remote-control capabilities, the VENICE now offers paint control, iris control, recording start/stop, clip control, and more. The upgraded remote-control function also adds new workflows to extend VENICE’s use in multi-camera and live production settings, such as live concerts and fashion shows.
- Support for Cooke’s /i third generation metadata Technology, /i3 and ZEISS eXtended Data technology (based on Cooke /i Technology) – Extended lens metadata can now be embedded straight into a RAW/X-OCN/XAVC file and HD-SDI output without the need for additional metadata equipment. The new function allows distortion and shading caused by supported lenses to be easily rectified, significantly reducing post-production costs.
Further features include an extended Mask+Line setting in the Frame line set-up, selectable functions for the assignable buttons of the DVF-EL200 viewfinder and pure Progressive HD-SDI output in 25p and 29p.
Both the free upgrade to firmware Version 4.0 and the optional HFR license will be available in June 2019.
A single-focus, wide-angle lens for use with K-mount digital SLR cameras, featuring latest lens coatings to further upgrade image quality
London, 30 January 2019 －RICOH COMPANY, LTD. and RICOH IMAGING EUROPE S.A.S. are pleased to announce the launch of the HD PENTAX-FA 35mmF2. Despite its compact dimensions, this high-performance wide-angle lens covers the full-frame image circle of PENTAX K-mount digital SLR cameras.
This new lens is based on the smc PENTAX-FA 35mmF2 AL — a very popular multi-purpose, wide-angle lens used on film-format SLR cameras and is introduced following a thorough review of lens coatings. The high-grade, multi-layer HD Coating applied to the optical elements produces high-contrast images with edge-to-edge sharpness, free of flare and ghost images. Whilst, the highly stain-repellent SP Coating applied to the front surface improves the lens’ usability outdoors. The redesigned exterior matches the design of latest PENTAX K-mount digital SLR models, while its compact, portable body makes it perfect for everyday use.
Price & Availability
HD PENTAX-FA35mmF2 ‐ RRP: £399.99
Available: February 2019
HD PENTAX-DA* 11-18mm F2.8 ED DC AW
An ultra-wide-angle, Star-series zoom lens for use with K-mount digital SLR cameras, with a large F2.8 aperture over the entire zoom range providing exceptional optical performance
LONDON, 30 January, 2019 －RICOH COMPANY, LTD. and RICOH IMAGING EUROPE S.A.S. are pleased to announce the launch of the HD PENTAX-DA* 11-18mm F2.8 ED DC AW. This high-performance, ultra-wide-angle, Star-series lens features a large F2.8 maximum aperture over the entire zoom range to deliver exceptional optical performance.
The HD PENTAX-DA*11-18mm F2.8 ED DC AW ultra-wide-angle zoom lens is the latest model in the new-generation Star (*) series — a lens that provides exceptional image quality to be able to accommodate the super-high-performance digital cameras of the future. It delivers high-resolution, high-contrast images without blurring at the edges, and guarantees excellent imaging performance in high-grade digital photography. With the introduction of this lens, the high quality, high-performance Star series now provides a wide angle-of-view coverage —from ultra-wide angle to telephoto compact models featuring a large F2.8 maximum aperture, exclusively designed for use with PENTAX APS-C-format digital SLR cameras.
In addition to an outstanding dustproof, weather-resistant construction, the lens provides a Focus Clamp Mechanism to lock focus at the desired focal point. It also provides useful features to improve performance and dependability in challenging outdoor conditions. These include a space specifically designed for holding a heating device to prevent condensation, and a metallic frame structure, which more effectively transmits the heat of the device to the lens. These greatly improve the lens’ operability when shooting in outdoor situations including star-lit skies.
Price & Availability
HD PENTAX-DA* 11-18mm F2.8 ED DC AW Lens
Available: February 2019
Add an Additional $400 (for Nikon Z 7) or $200 (for Nikon Z 6) to Your Interchangeable Lens Camera’s Trade-In Value Towards the Purchase of a New Nikon Z Series Camera at Participating Nikon Authorized Dealers
MELVILLE, NY (January 25, 2019) – Today, Nikon Inc. announced a new trade-in program that makes it easier than ever to upgrade to the revolutionary new Nikon Z Series full-frame mirrorless camera system.
Starting on Sunday, January 27, 2019, consumers can trade in their operating interchangeable lens camera for a new, cutting-edge Nikon Z Series camera and get $400 towards a Nikon Z 7 or $200 towards a Nikon Z 6 in addition to their camera’s trade-in value, regardless of camera brand. What’s more, consumers can save an additional $100 on the Mount Adapter FTZ when purchased together with a new Nikon Z 6 or Z 7.* This limited-time trade-in program ends March 31, 2019. For more information about the Trade Up to Z Program, including full terms and conditions, please visit nikonusa.com/ztradeup.
Built around the next-generation Z Mount, the acclaimed Nikon Z 6 and Z 7 cameras achieve a new era in optical performance for Nikon. These full-frame mirrorless cameras are equipped with FX-format BSI CMOS image sensors for outstanding image quality, fast hybrid AF, 5-axis in-body stabilization, an exceptionally clear Quad VGA Electronic Viewfinder and amazing video features. Combined with the growing line of high-performance Z NIKKOR lenses, the Nikon Z Series empowers users to pursue their creative vision without limits.
For more information about the latest Nikon products, including the new Nikon Z Series full-frame mirrorless camera system, please visit www.nikonusa.com.
To celebrate the start of the New Year, CODP is offering the following 3 FOR 2 SPECIAL, which is valid for all bookings received from Mon 28 Jan until close of business on Friday 28 Feb 2019.
BOOK FOR ANY 2 PART TIME COURSES, WORKSHOPS OR OUTINGS AND RECEIVE A THIRD ONE FOR FREE! THE FREE COURSE, WORKSHOP OR OUTING WILL BE THE LOWEST VALUE ITEM IN YOUR ORDER.
This is an ideal opportunity to get the whole family involved in an amazingly fun and addictive hobby. You can either book multiple courses for yourself, or choose to bring your family or friends along.
This promotion is valid for at both campuses, for any courses, workshops or outings starting in 2019.
SAXONWOLD Campus – 086 11 74686 or email@example.com
FOURWAYS Campus – 011 244 0044 or firstname.lastname@example.org
NB! For the Back to Work Special you can enrol online, but please do not use the online payment gateway, as the system will not apply the discount to your booking. This will be applied manually, once we receive your order.
TERMS & CONDITIONS
- All normal CODP booking terms and conditions apply
- Offer valid at both the CODP Saxonwold & Fourways campuses
- Offer valid on bookings received between 28 Jan to 28 Feb 2019 and can be applied to multiple courses
- The free course, workshop or outing will be the lowest value item in your order
- Offer only valid if courses are paid for in full upon enrolment
- Offer only valid for part time photography, editing and video courses, as well as the outings and workshops
- Offer not applicable to courses that you have already booked for prior to the announcement date of the special
- Offer not valid in conjunction with other promotions or discounts
With the release of Hasselblad’s most recent XCD Lenses, the XCD 65, 80, and 135 including X Converter 1,7, the new 1.22 Firmware Update ensures photographers are equipped with the most up-to-date tools for capturing their creative visions. Alongside the latest 0.5.33 lens firmware, this update also includes a list of minor improvements that advance the overall functionality of the X1D- 50c mirrorless medium format camera. As with all X1D-50c and XCD Lens firmware updates, these upgraded features are easily downloaded through the My Hasselblad section at Hasselblad.com.
Support of Newest Lenses The XCD 2,8/65, XCD 1,9/80 and XCD 2,8/135 are added to the lineup of supported lenses for the X1D-50c. Note that these lenses must also be updated to firmware 0.5.33 as well.
New Exposure Bracketing option It is now possible to set an initial delay in order to avoid camera shake on long exposures.
Indication of Auto Focus Scan Range in Live View With lenses that support divided scan range of Near, Far, or Full, a visual icon will be shown in Live View indicating when Near or Far settings are enabled. Currently the XCD 120 and XCD 135 lenses support this feature.
Customisable icon arrangement on main menu screen Drag and drop icons to rearrange quick-access shortcuts to settings and options on the X1D-50c’s main menu screen.
New Custom Button options Three new custom button options are available, including Live View On/Off, Drive to Near (mini- mum focus distance) and AF Scan Range Cycle.
New Self Timer option It is now possible to turn off the front flashing LED during the Self Timer countdown.
AF with HC/HCD Lenses and Converters/Extension Tubes Autofocus for compatible HC/HCD Lenses via the XH Adapter includes expanded support of select H System lens accessories including extension tubes and select adapters.
Reset Focus point in Live View Set Focus Point back to the centre directly while in Live View by pressing the Cross (X) Button.
Firmware updates are available from the “My Hasselblad > Downloads” section online at Hasselblad. com. Users can update their firmware simply by downloading the “.cim” file to an SD card and selecting Firmware Update from the Service Menu on their camera.
The M.Zuiko® Digital ED 150-400mm F4.5 TC1.25x IS PRO And M.Zuiko Digital 2x Teleconverter MC-20 Will Make 2000mm (35mm Equivalent) Super Telephoto Handheld Shooting Possible
CENTER VALLEY, PA., January 24, 2019 – Olympus announces the development of the M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO super telephoto zoom lens. This lens is compatible with the Micro Four Thirds® System standard, and features a 1.25x built-in teleconverter, covering a focal length range of 300-1000mm (35mm equivalent). Also in development is the M.Zuiko Digital 2x Teleconverter MC-20. The combination of both products makes handheld super telephoto shooting possible at a 35mm equivalent focal length of 2000mm.
With these new products, Olympus will further expand its super telephoto lens lineup, maximizing the advantages of the Micro Four Thirds System, including excellent image quality, compact lightweight designs, and superior portability.
The M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO lens is designed for exceptional optical performance in a compact, lightweight form, and includes dustproof, splashproof, and freezeproof (14°F / -10°C) design with superb handheld usability. This is the first Olympus® interchangeable lens with a built-in 1.25x teleconverter, which easily extends the focal length to the maximum of 1000mm1(35mm equivalent). It also offers in-lens image stabilization (IS), supporting 5-Axis Sync IS when operating in concert with the image stabilization of Olympus OM-D® cameras. The compact system delivers remarkable portability, and the built-in teleconverter provides convenience, making it the optimal super telephoto zoom lens for sports and bird photography. This lens has an expected availability date of 2020.
The M.Zuiko Digital 2x Teleconverter MC-20 doubles the focal length of the master lens while offering outstanding portability as well as dustproof, splashproof, and freezeproof (14°F / -10°C) performance. The teleconverter is compatible with the M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO lens, currently in development, as well as the M.Zuiko Digital ED 300mm F4.0 IS PRO and M.Zuiko Digital ED 40-150mm F2.8 PRO lenses. Not only does this teleconverter extend the telephoto range, but it also doubles the maximum shooting magnification of the master lens for unprecedented super telephoto macro shooting. This item has an expected availability date of summer 2019.
U.S. Pricing and Availability
Olympus M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO lens expected availability date: 2020; M.Zuiko Digital 2x Teleconverter MC-20 expected availability date: Summer, 2019. Pricing is not available at this time.
Latest OM-D Body Provides Absolute Confidence for Professional Photographers
CENTER VALLEY, PA., January 24, 2019 – Today Olympus expands the OM-D series with the introduction of the OM-D E-M1X professional Micro Four Thirds®interchangeable lens camera. The Olympus OM-D E-M1X is packed with industry leading speed, performance, reliability and high-quality image output that rivals that of full-frame DSLRs. This new professional model, positioned alongside the award-winning Olympus OM-D E-M1 Mark II, incorporates an integrated vertical grip to provide a secure grip and superior operability, whether held horizontally or vertically, and offers the world’s highest image stabilization performance with approximately 7.5 shutter speed steps of compensation. Zero-lag Pro Capture Mode and 60 fps high-speed continuous shooting ensures photographers never miss a shot. Its dual TruePic VIII Image Processors provide for high-speed responsiveness and a handheld High Res Shot Mode. The camera’s 121-point all-cross-type on-chip Phase Detection AF sensor and an AF Multi-Selector provides greater freedom over composition. When pairing the OM-D E-M1X with the versatile, excellent image quality of Olympus M.Zuiko lenses, this compact, lightweight, high quality camera system demonstrates its true capabilities in situations where portability is essential, including sports and wildlife photography.
- Integrated Vertical Grip
- Precise Autofocus system with AF Multi-Selector, All-Cross-Type On-Chip Phase Detection AF Sensor, and Intelligent Subject Detection AF
- Pro Capture Mode and 60 fps High-Speed Sequential Shooting
- Dual TruePic VIII Image Processors
- The World’s Highest Image Stabilization Performance
Integrated Vertical Grip Construction
To meet demands from professional users who place importance on a secure grip during shooting, the OM-D E-M1X features integrated vertical grip construction, designed to provide an improved grip with a deep finger rest whether holding the camera horizontally or vertically. The ergonomic design reduces fatigue when shooting for long periods of time.
Redesigned Button Layout
The layout, shape, and height of all buttons and levers have been completely redesigned to enable users to concentrate on shooting through the viewfinder. A multi-selector is included in both the horizontal and vertical positions so that users can quickly shift focus areas while looking through the viewfinder. A new C-LOCK lever allows the user to select and disable numerous buttons and dials on the camera when in the vertical or horizontal position to substantially mitigate any the risk of accidental changes in settings.
High Magnification, High-Speed Viewfinder
The viewfinder features a new optical design using an industry-leading magnification of 0.83x (35mm equivalent). This four-element configuration designed with aspherical and high reflective index lenses provides a clear, distortion-free display right up to the edge of the viewfinder. As found on the OM-D E-M1 Mark II, a 120 fps (progressive scan) high-speed frame rate with a 0.005 second latency are provided for stress-free moving subject photography.
Advanced Durability and Reliability
The OM-D E-M1X clears Olympus’ in-house splashproof tests that are far more rigorous than IPX1 water ingress testing. The body is designed for shooting in the severe conditions professional photographers often find themselves. Dustproof, splashproof, and freezeproof (14°F / -10°C) performance is maintained even when the remote cable, microphone, and headphone jacks are in use, enabling shooting that is not affected by poor weather. A new coating is used on the Super Sonic Wave Filter, which vibrates at 30,000 times per second to remove dust and dirt, boosting dust removal effectiveness by 10% compared to previous Olympus models. The OM-D E-M1X also features durability and reliability to put pro photographers’ minds at ease, including construction that dissipates heat when shooting video and during high speed shooting in very hot conditions, which can typically cause the temperature to rise and limit functionality, as well as a shutter life actuation counts of 400,000.
The OM-D E-M1X is equipped with a cartridge battery insertion system with the capacity for two BLH-1 lithium-ion batteries (also used in the OM-D E-M1 Mark II). Users can capture up to approximately 870 shots and easily replace the batteries even when the camera is attached to a monopod or tripod. The camera also supports USB-C power delivery from a maximum 100 W USB-C standard power source with no special adapter required. This makes it possible to charge the two BLH-1 batteries in the camera body in approximately two hours.
AF Area Multi Selector
A multi selector is included in both the horizontal and vertical positions on the OM-D E-M1X allowing users to quickly shift the AF area while looking through the viewfinder. A distinctive attribute of this joystick is that it allows for diagonal movement of the AF point, where most other cameras only allow for left, right, up and down movement, and in only one direction at a time. This feature makes it possible to smoothly shift AF areas during sequential shooting and video recording.
121-Point All-Cross-Type On-Chip Phase Detection AF Sensor The precise 121-point all-cross-type on-chip Phase Detection AF sensor currently available on the OM-D E-M1 Mark II is also featured on this model for more accurate and greater freedom for focusing in various situations. Olympus on-chip Phase Detection AF delivers Live View images and utilizes autofocus information from recorded images for quick tracking of unpredictable subject movement and changes in subject speed. The AF low-light limit when an F1.2 lens is attached is -6 EV, allowing for high-precision focusing in both dark situations and low-contrast subjects.
Various Autofocus Settings
Various autofocus settings are available on the OM-D E-M1X to meet the needs of professional photographers, including multiple AF Target Modes, AF area position settings when holding the camera vertically or horizontally, and turning the focusing ring in C-AF AF to instantly switch to manual focus using C-AF+MF Mode. The new 25-Point Group Target and Custom AF Target have been added to the available AF Target Modes for greater operating freedom.
High-Speed Sequential Shooting
The OM-D E-M1X features high-speed sequential shooting at a maximum60 fps for capturing scenes in high definition that even the human eye cannot see. Both the 60 fps high-speed continuous shooting in AF/AE Lock, and maximum 18 fps continuous shooting with AF/AE Tracking can be used in Silent Mode for shooting a variety of activities, performances and events where the photographer does not want to disturb others with the sound of the shutter.
Pro Capture Mode
Pro Capture Mode records up to 35 frames retroactively from when the shutter button is released with no blackouts (image loss) during shooting, recording at 20 million pixels and offers support for RAW capture. This feature has received high praise from professional photographers since its introduction on the OM-D E-M1 Mark II, and is effective for capturing artistic images of subjects that move unpredictably.
Dual TruePicVIII High-Speed Image Processors
The OM-D E-M1X is equipped with two TruePic VIII Image Processors, providing quicker start-up times and recovery from sleep mode, and supporting the two high-speed UHS-II SD card slots for overall high-speed responsiveness. This not only contributes to a faster camera, but also supports new camera functionality, including Handheld High Res Shot Mode, Live ND, and Intelligent Subject Detection AF.
Handheld High Res Shot
In addition to ultra-high-resolution maximum 80M High Res Shot images that can be captured using a tripod, Handheld High Res Shot Mode is now available on the OM-D E-M1X, in response to many requests received from professional photographers. This feature is particularly useful for capturing high-definition shots in locations where it is impossible to use a tripod, including when moving from place to place, such as hiking.
Live ND is included on the OM-D E-M1X for slow shutter speed effects without the need for an ND filter. This new technology combines multiple exposed images in camera to attain slow shutter effects. It is also possible to check the slow shutter effects in the viewfinder before shooting for improved efficiency. Effects can be set in five levels: ND2 (equivalent to one shutter speed step), ND4 (2 steps), ND8 (3 steps), ND16 (4 steps), and ND32 (5 steps).
Intelligent Subject Detection AF
Artificial Intelligence (AI) based Deep Learning technology was utilized to develop new algorithms for the Intelligent Subject Detection AF feature. It detects three different types of subjects, including motorsports, airplanes, and trains, focusing on and tracking the optimal area. For example, it sets pinpoint focus, locking onto the driver’s helmet during motorsports, automatically detecting the subject, enabling improved autofocus precision so users can focus on the composition.
World’s Highest Image Stabilization
The OM-D E-M1X’s new gyro sensor enables superior image stabilization performance, delivering a maximum of 7.0 shutter speed steps of compensation performance when using the camera body stabilization alone, and the world’s highest 7.5 shutter speed steps of compensation when combined with the stabilized M.Zuiko Digital ED 12-100mm F4.0 IS PRO lens. This feature makes handheld shooting possible at lower shutter speeds than ever before, which is perfect for nighttime and indoor shooting.
- Field Sensor System and Built-In GPS: The OM-D E-M1X contains a built-in GPS® sensor, temperature sensor, manometer and compass, collectively known as ‘field sensors’. In addition to location information, including longitude and latitude, these sensors detect and record the temperature, elevation, and direction of the camera for adding detailed shooting information to images.
- Anti-Flicker Shooting and Flicker Scan: With anti-flicker shooting, the camera detects the flicker frequency of artificial light sources, including fluorescent lighting and activates the shutter at peak brightness to eliminate uneven exposures and coloring between sequential frames. Flicker scan suppresses striped patterns that can occur when using Silent Mode (electronic shutter) and when shooting movies, so that users can fine tune the shutter speed.
- Olympus Capture: Olympus Capture camera control software now supports the transfer of recorded images over Wi-Fi®. This new feature makes it possible to transfer images wirelessly to a computer when shooting in the studio without connecting a USB cable. Both 2.4 GHz and high-speed communication 5 GHz bandwidths are available.
- Handheld 4K and Cinema 4K: Powerful 5-Axis Image Stabilization and electronic stabilization enable ultra-smooth handheld 4K and cinema 4K video recording, without the need for stabilizing gear. Image stabilization effect can be selected from three levels depending on the photographer’s posture and movement.
- OM-Log400: The OM-D E-M1X supports OM-Log400 shooting, which allows for shooting without loss of details in shadows and highlights and without blowouts, along with color grading via a computer for a high degree of freedom over images.
- High-Speed Movie (120 fps): 120 fps high-speed movies are now supported in Full HD. Slow-motion playback can make for more impressive imaging expressions.
Separately Available Accessories:
FL-700WR Electronic Flash
FL-700WR Electronic Flash is a high-performance wireless radiowave shooting compatible electronic flash. During wireless shooting, it can function as a commander or flash with built-in receiver. The compact, lightweight design delivers excellent portability with high intensity at a maximum guide number of 42 (ISO 100/m). The dustproof, splashproof, and freezeproof (14°F / -10°C) performance offers reliability when shooting in a variety of environments including rain, when paired with the OM-D E-M1X, and other splashproof and dustproof body and lens combinations. Full flash intensity is possible with an approximate 1.5 secondcharging time for comfortable, easy shooting. Because charging time is short, sequential flash photography at 10 fps is possible.
Wireless Commander FC-WR & Wireless Receiver FR-WR:
Wireless Commander FC-WR and Wireless Receiver FR-WR can control multiple flash units remotely from the camera, enabling versatile wireless flash photography. As is the case with the Electronic Flash FL-700WR, dustproof, splashproof, and freezeproof (14°F / -10°C) design allows use in a variety of fields. When paired with weathersealed cameras, lenses, and flash units including the FL-700WR or high-capacity Electronic Flash FL-900R, users can perform wireless flash photography comfortably even in the rain. The commander can connect to three groups and an unlimited number of flash units. Users can also select which group to fire and not fire and configure the flash intensity.