Instagram introduces business profiles with insights, promoted posts and contact button
Instagram has introduced business profiles as a free feature for businesses using the service. Business profiles differ from regular profiles in a few ways, allowing companies or individuals operating as a business to add contact details, promote posts and view insights related to their account.
The new tools are designed to better aid businesses — including individuals operating as a business, such as independent photographers — in managing their Instagram presence while using it to attract new clients. The insights tool shows users how popular individual posts are and provides information on followers, including their demographics and behavior. High-performing posts can now be turned into ads within the Instagram mobile app, as well, and account owners will be able to target specific audiences.
Business profiles also have a contact button that can be connected with a business number or email address, enabling prospective clients to directly contact the company rather than having to seek contact details elsewhere. Instagram plans to rollout business profiles ‘in the coming months’ for users in the United States, Australia and New Zealand. By the end of 2016, business profiles should be available to all users across the globe.