Photography is a multi-faceted industry and each discipline requires a tailored approach to achieve financial success. On this course you are taught the ins-and-outs of setting up your photography business, marketing methods and developing the required business skills to succeed in a competitive market. This course is offered in Johannesburg at Saxonwold and Fourways.
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PHOTOGRAPHY – THE BUSINESS END – R2,580.00
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Usually when the people around you find out that you are an avid photographer, you start receiving requests to do the odd shoot here and there. To begin with this is very exciting as it is a great opportunity to practice and grow as a photographer.
At some point though, you realise that you should be charging for these shoots and that you could be making a great supplementary income from your photography. You may have even gone beyond this point where you have left your day job to go into photography full time, but are still unsure on how to go about setting up your business, marketing yourself and creating your own brand. This course is presented on one evening or morning a week over three consecutive weeks.
LESSON 1 (3 HOURS)
- Writing a business plan
- Income and expense budget
- Cash flow projections
- Determining your start-up costs
- Pricing your offerings
- How to set up your business
- Running your business efficiently
LESSON 2 (3 HOURS)
- Deciding on your business name
- Principles of logo design
- The psychology of colour
- Branding your business
- Business stationary
LESSON 3 (3 HOURS)
- Marketing your business
- Social media marketing
- Website and print marketing
- Niche vs mass marketing
- The marketing plan
WHAT DO YOU GET?
A full colour printed course manual as well as a CODP DIGITAL WORKSPACE where you can access a digital version of your course manual, upload your course assignments, access your course schedule and more!
We offer value discounts if you book for more than one part time course in a single order – please note that full payment is required to take advantage of the value discount:
- 7.5% discount for 2 courses
- 10% discount for 3 courses
- 12.5% discount for 4 courses or more
If you have any queries please feel free to call the College of Digital Photography on 086 11 74686 (PHOTO) or firstname.lastname@example.org.
Please click on the “View Brochure” link below (to the right of the campus name) to view a detailed lesson plan for each course date listed.
Upcoming CoursesView Brochure
|Wed, 24 Oct 2018||18:00 - 21:00 (Evenings)||R2,580||Book|
* This is a school holiday course which will run over consecutive days