Zenit is back in business, plans to release full-frame mirrorless camera in 2018
Russian publication RNS has revealed that camera maker Zenit has restarted camera production, and may in fact launch a full-frame mirrorless model on the international market as early as 2018. The initial announcement was reportedly made by Krasnogorsk Mechanical Plant’s Deputy Director General for Civilian Production and Consumer Goods, Igor Sergeyev, who revealed the plans via Moscow Region Radio 1.
The planned full-frame mirrorless camera will retain iconic, brand-recognizable elements, according to the announcement, including “characteristic contours, ergonomics, [and] camera lines.” However, the camera will be modernized for today’s market, featuring both light and dark color options as well as leather trim.
The price will exceed that of a “good smartphone,” according to Sergeyev, though specifics weren’t provided.
Zenit, though once popular, ceased production in 2005 following multiple failed attempts to revive its place in the market. According to Sergeyev, the latest production round will not attempt to compete with big-name camera manufacturers like Canon or Nikon. In fact, an unnamed “leading photographic equipment company” will produce some of the components for this camera.
Additional details on the camera or Zenit’s renaissance weren’t provided, but we’ll let you know just as soon as more is revealed.